{"id":879,"date":"2025-03-03T09:33:03","date_gmt":"2025-03-03T09:33:03","guid":{"rendered":"https:\/\/runwithfounders.com\/?page_id=879"},"modified":"2025-03-24T01:18:07","modified_gmt":"2025-03-24T01:18:07","slug":"anli4","status":"publish","type":"page","link":"https:\/\/runwithfounders.com\/en\/anli4\/","title":{"rendered":"anli4"},"content":{"rendered":"
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Promoting Cultural Experience Products: Driving Engagement and Revenue Growth\u00a0<\/h5>

Project Background<\/strong><\/p>

The client, with over\u00a020 cultural venues and studios, aimed to revitalize offline cultural consumption but faced significant operational challenges:\u00a075% of revenue\u00a0relied on traditional programs, there was a disconnect between\u00a0experiences and consumer spending, and the\u00a0member repurchase rate was only 32%. To address these issues, the client sought to enhance the appeal of its cultural experiences and improve customer engagement and retention.<\/p>

Project Execution<\/strong><\/p>

We assembled a dedicated marketing team to systematically analyze the client\u2019s physical resources, including\u00a0tea art workshops, ancient book restoration experiences, and intangible cultural heritage (ICH) craft spaces. Based on space utilization data and user research, we designed a\u00a0\"Cultural Exploration Annual Pass\" solution, which included curating\u00a012 venues\u00a0to create themed experience routes (with\u00a0one featured venue promoted each month), pricing the annual pass at\u00a0198 RMB\u00a0(offering\u00a06 free core experiences per year, originally valued at 480 RMB, and\u00a020% off all purchases), and introducing an\u00a0\"Experience Badge\" incentive system\u00a0(where collecting stamps from 3 venues allowed customers to redeem limited-edition cultural merchandise).During implementation, we collaborated with venues to launch\u00a0\"Experience Day Exclusive Packages\"\u00a0(discounts for same-day purchases after an experience), developed an\u00a0online booking system\u00a0to optimize venue traffic, and organized a\u00a0\"Cultural Experience Ambassador\" program\u00a0within member communities. Participants earned double points for sharing their experiences online, fostering word-of-mouth promotion.<\/p>

Project Outcomes<\/strong><\/p>

Within\u00a06 months, the cultural experience products\u2019 revenue share increased to\u00a041%, and the member repurchase rate rose to\u00a048%. Key high-value scenarios emerged, including\u00a0parent-child craft workshops\u00a0(with a\u00a0weekend conversion rate of 68%) and\u00a0corporate team-building packages\u00a0(achieving a\u00a055% repurchase rate). Additionally, associated merchandise sales grew by\u00a0130%. The project also established core methodologies, including the\u00a0\u300aCultural Venue Collaboration SOP\u300b\u00a0and the\u00a0\u300aExperiential Consumption Conversion Model\u300b, providing a replicable framework for future initiatives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u6587\u5316\u4f53\u9a8c\u4ea7\u54c1\u63a8\u5e7f\u00a0 \u9879\u76ee\u80cc\u666f \u5ba2\u6237\u62e5\u6709\u4e8c\u5341\u4f59\u5bb6\u6587\u5316\u573a\u9986\u53ca\u5de5\u4f5c\u5ba4\u8d44\u6e90\uff0c\u9700\u6fc0\u6d3b\u7ebf\u4e0b\u6587\u5316\u6d88\u8d39\u4f46\u9762\u4e34\u4f20\u7edf\u9879\u76ee\u8425\u6536\u5360\u6bd47 […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-879","page","type-page","status-publish","hentry"],"blocksy_meta":{"page_title_panel":"","has_hero_section":"disabled","0df2dca53447789c9966a9ee2482ae8e":"","hero_section":"type-1","hero_elements":[{"id":"custom_title","enabled":true,"heading_tag":"h1","title":"Home"},{"id":"custom_description","enabled":true,"description_visibility":{"desktop":true,"tablet":true,"mobile":false}},{"id":"custom_meta","enabled":false,"meta_elements":[{"id":"author","enabled":true,"label":"By","has_author_avatar":"yes","avatar_size":25},{"id":"post_date","enabled":true,"label":"On","date_format_source":"default","date_format":"M j, 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