Validating a Multi-Scenario Oxygen Therapy Service Model for Market Entry
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Project Background
The client, leveraging its self-developed intelligent oxygen refill devices and health management platform, aimed to pilot a community-based oxygen therapy service network across three key scenarios: residential communities, elderly care facilities, and commercial buildings. The goal was to validate the market feasibility of its "instant oxygen refills + health monitoring" model. To support this initiative, we assembled a team of experts in medical equipment, public health, community operations, and market expansion. Key preparatory steps included:
Analyzing the client’s patented oxygen refill technology advantages, such as 3-minute rapid refill, intelligent pressure stabilization, cost-effectiveness, and accessibility.
Reviewing existing partnerships (8 elderly care centers, 3 industrial parks) to identify potential pilot sites.
Assessing the health platform’s data interface capabilities to ensure seamless integration with the new service model.
Project Execution
A scenario-customized strategy was implemented:
Residential Communities: Deployed "self-service oxygen refill + health monitoring" integrated kiosks at community health stations, equipped with emergency oxygen bag storage cabinets.
Elderly Care Facilities: Established oxygen therapy service points in collaboration with 12 elderly care centers, integrating real-time oxygen usage data with senior health records.
Commercial Buildings: Installed mini smart oxygen refill stations in high-end office buildings, launching "lunchtime oxygen therapy packages" tailored to white-collar subhealth management.
Data Integration: Enabled IoT devices to transmit 18 operational metrics (e.g., usage frequency, user dwell time, oxygen consumption) in real time, while syncing physiological data interfaces (e.g., blood pressure, blood oxygen levels) with the health platform.
Project Outcomes
Within 90 days:Achieved a daily service volume of over 200 users, uncovering critical insights such as peak lunchtime utilization (67% in commercial scenarios) and chronic disease user repurchase patterns (3.2 weekly visits in elderly care scenarios).Developed a device deployment density model and emergency service response SOP.Delivered a strategic upgrade plan, including Scenario-specific efficiency comparisons, Equipment iteration recommendations (e.g., high-capacity models for community demand) and Guidelines for government health project applications.Validated the commercial value of the business scenario (ROI increased by 40% vs. expectations) and solidified community healthcare as the core strategic focus.